The idea came to life when Jamal had a pair of Jordan 1s in his closet, which he didn’t know what to do with. He couldn’t think of an outfit and was stuck. His twin sisters love to paint so they found a time to get together one weekend and create freely. With its blank canvas and timeless appeal, the Sail 1 was the perfect silhouette for Kelly and Kaydence to express themselves. They were each given a foot to experiment with. Shaimaa, Christine and Christian assisted in the setup and from there the twins spent approximately 2 hours working on the sneaker to make it their own.
The cool thing about kids is that their curiosity is at an all-time high. They have no clue when it comes to the rights and wrongs, so through them, we see creation at the core. No restriction, no doubt, just flow. Jamal wanted to see the outcome of the project with his sisters to learn and share how we could all be better in creating as adults.
Kids have this innate ability to go with the first thing that comes to mind. A special gift that creatives should reacquire if they hope to find their true expression. As much as we can teach kids how to do this, how to do that. They teach a lot more about learning how to let go of the ideals and rules we are conditioned to believe, wherein the end a lot of what we put out looks similar to something done before. In our time, what a child puts out is the closest we’ll get to an original.