October 27th came together seamlessly. We wanted to partner up with Bodega to bring the sneaker culture and community together all for a day in Roxbury, home to the Tobin Community Center. The intent was to come together and enjoy a day where kids could play and interact while learning about identity, self-expression, and entrepreneurship. We curated 4 stations, each touching on a specific area in the hopes that each kid could leave feeling more equipped on all levels. Physically, mentally, socially, and creatively.
With photography, we provided the means for each kid to experiment in product shooting with some of the latest drops. We provided them the cameras, lights and art supplies to make their own set and through that, we saw pure creation and excitement. Music at station 2 was all about identifying the lyrics within a song to realize that it goes much deeper than a catchy beat. Station 3 was painting, where they were given blank sneaker boxes and had the opportunity to do whatever they want based on however they felt. With it being so open, the finished product gave way to discussion and opening up amongst the other kids and mentors. Station 4 was basketball where kids were reminded that nothing great in life comes without effort and that the way to win is by working as a team.
The kids usually have no clue they’re receiving sneakers, at least for now. We usually wait until the end to tell them. To everyone a part of this, sneakers mean more than an accompanying piece to an outfit. Often, it is the start of an outfit. Everything is based off the footwear. So we all try to come correct. With that in mind, we make sure every kid walks away with a sneaker they can be excited about. It might be a pair that was too hard to get at the time, or it may be a pair still in pretty excellent condition from way back. Point is, we’re here to educate and be educated. We believe in sharing our experiences, providing insight but most importantly give kids the floor because it is so much more for us to learn from them.
Sneakers start this conversation for us. We share a common ground and from there the discussion opens up tenfold. Thank you Bodega for allowing us to come into Boston and make our mark and Thank You to Andrew, Hektor, and John at Tobin for believing in our idea from the jump.