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PUMA HOOPS presented us the task of coming up with a campaign to promote their new “Peace on Earth,” Clyde Court Silhouette. The benefit to these sneakers being that with each pair sold, 5 dollars would be donated to the Trayvon Martin Foundation.

The sneaker itself is an extension of the #REFORM Platform, and its mission to turn good intentions into positive action. Almost all kids in marginalized community have good intent, but their means do not necessarily allow them to meet life’s daily “demands” in a positive manor.

 
 
 
 

The sneaker itself is an extension of the #REFORM Platform, and its mission to turn good intentions into positive action. Almost all kids in marginalized community have good intent, but their means do not necessarily allow them to meet life’s daily “demands” in a positive manor.

So the goal here was to instil the idea that positive action, regardless of how long it takes, is always the best method and approach to making a difference and stopping the cycle of living under the circumstance we’re accustomed to.

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We brought in community engagement, and a discussion pertaining to thinking before doing through Leo Barbe, an individual who has turned his life around after surviving being shot. The recap was also a sharped responsibility with Shoot For Peace, another local organization built with the intent of showing kids an alternative approach to success through photography.

The tournament itself was well received and something never done before in the community. For once, the kids truly appreciated the brand’s presence as they were able to appreciate the face that PUMA HOOPS didn’t just come through, give stuff out and cut.

Building off the success, we are invested in the community and will find ways to continue elevating out involvement.

 
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Thank you PUMA HOOPS

Love, for real.

 
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