The Kickback


The Kickback is an initiative utilizing the sneaker culture to put brand new, lightly worn sneakers into the hands of adolescents who would make the most out of them. Sneakers allow us to grab peoples attention, from there the floor opens to a much larger conversation and call-to-action, to activate and empower inner city youth to reach their full potential. Extra curricular programs and opportunities are often under-funded within marginalized communities, which in turn motivates us to continually innovate ways to tie footwear into sport, art and media.



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